Securing growth as an entrepreneur.
As an entrepreneur, it is important for your marketing and sales department to work strategically, but employees should not lose themselves in plan and ‘talk’. Or vice versa in loose marketing blanks.
At WYS, we make sure marketing staff understand, what is needed in the short and long term for new customers and sales.
What is the end goal?
Becoming known in your niche.
As an entrepreneur, it is important to become known in your niche. This way, the target audience knows where to find you when they are ready to buy.
That is why it is important to focus your marketing not only on the target group that wants to buy NOW, but rather on the target group that can buy LATER. On average, 3% of your target audience is willing to buy now and 97% of your target audience will buy later.
Therefore, it is important to distribute your marketing efforts well between these two audiences.
Sell to dream customers.
What often goes wrong with organisations is that they sell assignments they would really rather not sell. They also sell this to clients who are not actually dream clients.
With account-based marketing, we focus together on clients you really want to work for. We approach these in various creative ways, without making it too ‘salesy’.
As a result, you will have more fun assignments, bigger jobs and better margins.
Measurement = knowledge
It is important to know the results of marketing and sales. That is why we provide clear dashboards to measure the impact on brand awareness and other results.
We also work with sales and your CRM to determine the channel through which customers came in.
