SaaS marketing, how to stand out?
As a SaaS company, it is increasingly difficult to stand out. Prospects compare you to other tooling that doesn't even come close to your functionalities.
A rock-solid online proposition offers a solution to this.
Selling SaaS: where to begin?
Forget leads, generate revenue
Customers no longer want to talk to sales. They research different options themselves. The key is to identify these places in the customer journey and be active there.
To arrive at a good online proposition, we get to work on the strategic growth plan.
Here we get down to:
- Value proposition.
- Who is the ideal customer?
- Competitive analysis.
- Attribution model.
New style of marketing & sales
With our marketing and sales methodology, we actively go after the target group.
We make sure dream clients come to you, rather than the other way around. The power of this is:
- Top-of-mind with the right target audience.
- Understanding what marketing actually delivers.
- More sales.
Measuring KPIs
We help you find the right goals for your SaaS business. We do this by mapping out the full funnel for you with the right KPIs.
Familiarity in the market can be measured in several ways:
- Branded searches: we measure how often your brand name is searched on Google.
- Number of reviews on G2: your fan base will keep growing by leaving a positive review.
- Sales funnel: the CRM with free trails, demo requests and subscriptions will fill up over time.