The marketing flow that helps you grow sustainably.
Growing your business requires more than just deploying isolated tactics. In a competitive market, this does not yield much. Therefore, opt for a strategic and holistic way.
At WYS, we drive revenue growth with:
1. Strategic marketing + coherent tactics.
2. New customers + customer retention.
We use the framework below as a guide once your positioning (value proposition) and product-market-fit are in place.
Curious to see real results?
Grow with our powerful marketing framework.
The WYS framework is the foundation of any strategy. The result? A systematic approach for predictable growth.
1. Big Hairy Audacious Goal.
Dream big! Every business has a vision. A goal that may be too big to be realistic, but that inspires. Do you want to become the Salesforce or Adobe of your industry? Do you want the whole world to know your company name or for your products to never break down?
Our methodology starts with the ultimate goal. Not to achieve it in no time, but to find direction. With a Big Hairy Audacious Goal (BHAG) in view, we maintain long-term focus.
Example: suppose your product is a handy no-code tool. Your BHAG? Your tool allows anyone without development knowledge to build an application.
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2. North Star Metric.
While inspiring, the BHAG is often broad and difficult to measure. This is where the North Star Metric comes in. Based on the BHAG, the North Star Metric provides a concrete, measurable indicator directly linked to achieving a larger goal. The North Star Metric makes the BHAG more specific and helps set long-term goals.
Example: a good North Star Metric is to bring up the number of monthly users of your no-code tool. In 10 years, for example, you hope to have reached 1 million active users.
3. One Metric That Matters.
BHAG and North Star Metric in focus? With the One Metric That Matters (OMTM), we choose a number of specific and achievable metrics to focus on in a specific time period.
Example: is your North Star Metric reaching 1 million active users of your no-code tool?
Then you can think of the following OMTMs:
- The number of new users per month.
-The number of users who take out a paid subscription after a trial period
-The number of users who remain customers after 3 months.
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4 . Experimenten
In the final step, the tactics can almost begin. We look at the chosen OMTMs and select a number of experiments for each goal. Not because we are trying things randomly, but precisely because every company and every target group is different. With experiments, you don't have to guess; your analyses show what works and what doesn't. This way, you work with targeted steps towards your key indicators.
Example: You want to increase the monthly number of new users for your no-code tool. To achieve this, you will experiment with link building, blogs, online ads, and retargeting. You choose which experiments have the highest priority and place them at the top of the list.
Prioritizing experiments
Where do you start and what will you actually work on? We brainstorm countless ideas for both online and offline for your company. By working systematically, we prioritize these based on: Impact, Confidence, and Ease on a scale of 1 to 10. We then multiply these three factors together, resulting in a total score. Are you still following? Here’s a concrete example.
Idea: LinkedIn ads
Impact: 6
Confidence: 6
Ease: 7
Total score: 252
We go through each idea this way until we find the right prioritization for short- and long-term experiments. Isn't the score a bit arbitrary? Honestly, we base it on experience.
Next, we set up sprints together with our clients, which are periods in which we complete specific experiments. After this period, we evaluate the results and often bring the experiments—usually in an optimized form—into the next sprint. If we see potential, of course. If not, we move on to the next experiment right away.
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