Looking for the leak.
The success of online marketing and sales depends on a strong strategy. Are you working with us? Then the first month is dedicated to the strategic growth plan. This detailed plan is drawn up by our consultants in collaboration with you. Together, we look for the leak in your processes, after which we offer a sustainable solution.
A plan based on facts.
What is the Strategic Growth Plan?
The strategic growth plan is composed of a set of components that provide a picture of the past, the current situation and the desired future image.
Zero measurement: where are you now and what can be improved?
Competition analysis: what is the position of the competition, where are the opportunities in the online field and how can you be (and stay) just that little bit ahead?
Purpose group research and buyer persona: who is your ideal customer and how do you reach that target group?
A roadmap for short-term and long-term experiments: which tools and techniques are we going to use and which experiments are planned?
Two strategy sessions: we discuss all the above aspects so that we can shape the growth plan in detail.
What kind of pain do you really solve?
In the sessions, we find out what the pain is that you are solving for your customers. So that we can lay out an online proposition that cannot be resisted.
This is also where we often see it go wrong. Marketing statements that are based on shooting blanks but that do not address a problem with a specific target group. This results in little to no results.
Full overview of options.
For marketing and sales, there are always 100 things you can work on. The strategic growth plan creates an overview of marketing work where the most can be achieved in the short and long term.
This ensures focus on the right marketing and sales investments.
