Dream customers who believe in your product
As a company operating in the manufacturing industry, competition is often fierce. At least, so it seems from the outside. Business services companies fail to distinguish themselves from their competitors because the proposition has faded into the background.
Selling products: how does it work?
Market leader
In the manufacturing industry, sales cycles are often long and unpredictable. Also, the impact on changing service providers is often high for customers. This makes it extra important to be in frequent contact with your target audience across different channels with the right proposition.
To arrive at a good online proposition, we will work on the strategic growth plan.
Here we will work on:
- Value proposition.
- Who is the ideal customer.
- Competitor analysis.
- Zero measurement marketing and sales.
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New way of sales and marketing
When marketing catches on, it changes how you were always used to approach marketing and sales. With account-based marketing, we actively go after the target audience in a creative way so that they get to know your proposition.
We also make sure you become known in the market you operate in, so that dream clients come to you instead of the other way around.
The power of this is:
- You only appeal to the customers you dream of.
- You are in constant contact with your target audience.
- Your target audience knows who you are and knows how to find you when they need you.
- This creates more sales.
What impact should you expect?
It is important to measure the results of marketing investments. We do not drive the number of leads with our work. Why not? Because leads have no value, as you yourself recognise, it is better to have 10 good customers that fit the profile exactly than 20 leads that are just not.
We can measure these results of prominence in the market in several ways:
- Branded searches: we measure how often your brand name is searched via Google.
- Interaction and visitors on LinkedIn: the target group will actively follow you on Linkedin and by seeking interaction, new doors will be opened.
- Sales funnel: the CRM with the deals and contact moments will become increasingly fuller over time and/or more customers you really want to work for.
