Dream clients who believe in what you do
How do you clearly tell what you do as a company so that someone understands you instantly? Innovative companies in particular can get lost in technical terms and jargon.
This terminology is not relevant to the target audience. This one wants to understand your proposition immediately and know how pain points will be remedied.
Selling innovation: how does it work?
Selling innovation is hard
In the climate and energy sector, sales cycles are often long and unpredictable. This makes it extra important to create visibility across multiple channels with the right proposition. Together, we make sure you become known in your niche(s).
To arrive at a good online proposition, we get to work on the strategic growth plan.
Here we get down to:
- Value proposition.
- Who is the ideal customer?
- Competitive analysis.
- Zero measurement marketing and sales.
Proactive at the wheel
With account-based marketing, we actively go after the target audience in a creative way. This is how they get to know your proposition.
We make sure dream clients come to you instead of the other way around. The power of this is:
- Constantly in touch with the right audience.
- People know how to find you immediately when they think of a certain topic.
- More sales.
We do not drive leads with our work. Why not?
Leads have no value, as you yourself recognise, it is better to have 10 good customers than 20 leads that do not meet your criteria.
Familiarity in the market can be measured in several ways:
- Branded searches: we measure how often your brand name is searched via Google.
- Interaction and visitors on LinkedIn: the target group will actively follow you on LinkedIn and by seeking interaction, new doors will be opened.
- Sales funnel: the CRM with the deals and contact moments will become increasingly fuller over time and/or more customers you really want to work for.